TikTok has 689 million active users and 1 billion base users per month. It is undoubtedly one of the most giant social media platforms and a wonderful hub for content creators, businesses, and brands to grow their influence.
TikTok’s engagement rate is 9.38% for accounts under 1,000 followers and 5.3% for more than 100,000 followers. So it is certainly an ideal app for creators.
In this article, we are going to discuss how the TikTok algorithm works so that if you are a brand, business, or creator, you can get TikTok views.
What is the TikTok algorithm?
The algorithm of TikTok is a close at hand customized content recommender. It will adjust what appears on your “For You” page on TikTok. When the algorithm gradually learns about your viewing preferences and habits, it refines your For You Page on TikTok feed.
TikTok Users had theories shot in the dark about how to boost the exposure of their content and increase followers. However, it prioritizes content on the For You page according to a variety of different aspects including user interactions, video information, and device and account settings. Simply put, it is absolutely unique to you.
What factors influence your TikTok “For You” Page
Your follower count and past videos on TikTok influence “For You” page recommendations. In other words, if your account has a greater amount of followers, it can potentially get more engagement.
Although the previous videos influence your For You page, it is not going to stop your chance of going viral.
How to get TikTok views and hack the TikTok algorithm 2022
- Take advantage of trending songs and sounds
- Hashtag research
- Short and engaging captions
- Engage in the comments
Take advantage of trending songs and sounds
You should jump onto trending songs and sounds and relate them to your specialized segment of the market for a particular kind of product or service i.e. your niche. You can simply make use of the trending audio to acquire the engagement it is getting. For finding a trending sound on TikTok:
- Click on the sound you like at the lower part of the screen,
- Add that sound to your favorites,
- Open the TikTok video editor,
- Go to “Sounds”,
- Move the top trending sounds up or down to find the one that you need,
- Upgrade to a TikTok pro account in case you want access to the sounds your audience likes and engages with the most.
If you make use of generic hashtags like #ForYou, you will not get a place on the feeds of TikTok users. You definitely need to have a strategy with the usage of your hashtag and pick the best ones based on your video and audience.
For finding trending hashtags, Get on the Discover Tab. Having a fire icon next to a hashtag means it is a trending one. Copy and paste the most relevant hashtags into your caption.
Tip: Only if a hashtag lines up with your content, add it to your caption.
Short and engaging captions
The maximum caption length on TikTok is 300 characters. You make most of every word to keep space for hashtags.
You can add some mystery for luring people in order to click on the video. For instance, ask a question or make a quick joke for keeping people engaged.
Engage in the comments
The worst action is to post a TikTok and then disappear from the platform. A good strategy is to have a conversation with the followers by asking a question in the comments. By the way, since more comments influence the algorithm, you are recommended to respond to the comments.
Of course, it is good to open up about something, ask questions, etc instead of posting an emoji so that it can be more likely to get the person back to the conversation.
If you want to start growing your audience on TikTok, stick to a consistent content strategy for uploading content to the platform, adding your caption, and also scheduling posts for the time your audience is most online & active. Good luck and keep on learning to accomplish your goals.