- TikTok; What It Is?
- Who Is Using It?
- How To Implement It With Digital Marketing?
TikTok Influencer Marketing Strategy for Dummies:
You might be wondering what this sparkling new platform is that no one can put it down; What it is that makes them laugh on public transport or the street with their eyes stared at their phones! It is the latest social media platform that has pulled the masses of the audience for you, TikTok. Look back that Vine was a video hosting application where the users could post 6-second looping videos; it was stopped in 2016. And Musically was also another video hosting application with content exclusive to lip-synching and usual dances which were launched in 2014. Their baby was born in 2016 and it was named TikTok. In fact, a Chinese tech company Bytedance soon bought Musically, and then improved and adapted the application and re-released it as TikTok.
TikTok keeps going on the lip-synching and dance routine video styles that musically fans were so enthusiastic about, but on top of that has re-introduced the more dynamic and varied video styling of the lovingly dead Vine. Those who download the application are capable of participating and making videos of different lengths or can simply put a tail on and just enjoy the content of other people without so much as a follow. Even checking out the app is available without signing up for an account. It is what makes it such a paramount platform for your content to get seen; you do not need any followers at all.
Any video that is uploaded for a certain amount of time regardless of popularity will be shown on the “For You Page”; after that, the success of your videos will settle how long they will be presented there for the masses to see. So what the #FYP is: The FYP duplicates the discovery page of Instagram but it is the main feed featured, and then is auto-personalized and auto-customized to show videos that resonate with the type of content you have liked.
TikTok is an online hub conveying a feeling of intense enthusiasm, interest, excitement, and exhilaration with the creators of content who upload videos of anything and everything ranging from song and dance routines, showing off skills, food recipes, all sorts of comedy routines, jokes, fashion artistry, beauty, and makeup display cases to day-to-day daydreaming, introspections, stories and thoughts from people across the globe. Everyone can find something that is why it is so trendy, famous, and popular.
Who Is Using TikTok:
Meantime, it is above all teens and tweens (A tween is not a little child any longer, but not somewhat a teenager; they are between the ages of 9 and 12) that are keen TikTokers, the Gen Z population (the generation of people who were born in the late 1990s and early 2000s), but the audience is overflowing into older populations as well. The present audience is typically 16-24 year olds, with more females than males, but you can also find adults and the elderly often that are present on TikTok. We actually saw a video on the For You Page of an aged woman creating comedy content for TikTok, who has more than 250 thousand followers, and so @dolly_broadway is in fact a TikTok influencer. So, while it is most accepted and prominent with adults, TikTok’s exhilaration allegedly reaches various audiences.
How To Implement TikTok With Digital Marketing Strategy:
Influencer Marketing Strategy
If you probably do not know; influencer marketing requires engaging a popular widely-known online public icon i.e. an influencer to collaborate with you and give publicity to your brand on their page for their manifold followers to see. Commonplace and too, influencer marketing indicates that if you have a small budget, it is difficult to get the likes on the Instagram pages of the influencers because they are charging sky-high fees only for a mention on a story or a single post. The most outstanding part about TikTok is that there are piles of micro influencers for piles of niche interests, who are fresh and new to the market and also more modest, and humbler than the IG influencers. There is likely someone out there who suites to your niche and brand who would be happy to take part. You need to take on someone whose audience fits your product and have an interest in it. You can offer your product or service to them for free, or a small monetary contribution, will more than likely guarantee their cooperation _ Monetary Contributions means cash or stocks, bonds, or other securities at your fair market value on the date of the contribution. _ let them curate the content creation because they already know what interests the followers. Then just relax and feast your eyes on your brand be revealed to thousands by means of TikTok influencer marketing.
Paid Advertising
You can also take advantage of paid or easily led ads on TikTok. With immediate effect, paid ads are available on TikTok but they are not as standard as the other platforms like Facebook, Instagram, and YouTube where you are capable of managing paid ad campaigns personally.
Brand Awareness
Since the users can upload videos without having followers, but your videos will be featured on the For You Page and seen by a decent-sized portion of the audience for at least some amount of time, TikTok is a pot of gold for brand awareness and your digital and social media marketing strategy. You can share anything regardless of how footling, and still be seen. For maximizing visibility and increasing brand awareness, evidently creating good content that can go viral is significant, and it is not as complicated as you think. It is recommended to download TikTok and observe the trends. Find what is prominently advertised on the For You Page and what is getting the most likes. Simply put, utilize your brand in your content.
