Beginner’s Guide to Using TikTok
Using a new social platform can be a bit overwhelming. Are you ready to start on TikTok? In this post, we have prepared an easy guide that teaches the basics of how to use TikTok to you.
If you have not got into TikTok yet, you might lose a fantastic platform for growth.
There are over than monthly 700 million users on TikTok. And since the number of users increase, It is time to finally learn how to use this platform.
We will cover all the basics from creating an account to posting your first TikTok video!
Some suppose that TikTok has an overnight success, but the social media platform has launched in 2016 by ByteDance. In 2018, Active users of TikTok were 55 million a month. After that, In 2021, the company’s project was defined to get 1.2 billion.
By the way, TikTok is not just videos for dances or lip-syncing. It is so much beyond the jokes, life hacks, makeup tutorials, or pet videos. This platform welcomes all kinds of content. Let us jump into the guide.
Setting up a TikTok Account
It is cloudless that before posting videos on TikTok, you have to create a TikTok account and learn about the platform.
1. Sign Up
Navigate to the App Store or Google Play for downloading TikTok.
After opening the app, you will be on the “For You”.
Now sign up to the platform by entering the phone number, email address, or pre-existing social media accounts from the tab “Me” on the lower right corner of the screen.
Click on “Edit profile” to select your username and bio, and also add a profile photo.
2: Check Out the “For You” and “Discover” Pages
To know current trends on TikTok, scroll through the “For You” and “Discover” pages.
The “For You” page is algorithmically such as the Search Page of Instagram and shows the content according to the videos, accounts, hashtags you follow, etc.
The “Discover” page finds trends for you. You can see popular hashtags, sounds, and effects there. For viewing its top videos click on each trend.
3: Follow and Engage with TikTokers who resonate with your brand
For building a community on your TikTok account, it is recommended to actively interact and engage with other creators in the same community. Since TikTok has a series of icons on the right side of each video, it will be so simple:
- Icon 1: profile photo with a “+” underneath) will navigate you to the profile of a user
- Icon 2: a heart for liking a video
- Speech bubble: for leaving a comment
- Arrow: for sharing TikTok videos on other platforms
- Record-like icon: for showing the sound used in the video (and also other TikTok videos with the same soundtrack)
How to Create a TikTok Video
First of all, do not worry about production quality on your first try.
It is more important to have a creative.
The content on TikTok is imperfect and authentic.
1: Record Your First TikTok Video
By pressing the “+” button at the bottom of the screen your camera will be opened.
2: Effects, Duets, and Challenges
At the bottom of your recording screen, there is a button “Effects” that shows plenty of TikTok’s top current trends.
Duets split your screen in half so you can record beside the videos of other TikTokers. You just need to tap on the arrow and then select “Duet”.
3: Upload Your Video
How to Use TikTok for Your Brand
As We said at the beginning: millions of people adore new, fun, and tutorial content on TikTok. Moreover, there are plenty of companies that successfully present branded videos for them.
The branded video should showcase the trends and seem authentic as well.
By doing the above-mentioned strategy, some businesses such as The Washington Post and Chipotle have gained 842,000 and 1.4 million audiences on this platform.
Of course, it is not necessary to be a big brand, business, start-up, company, etc with plenty of followers to follow the above-mentioned tactic on TikTok.
All of the accounts can go viral if enough people like their content.
E.g. A TikToker could (@lifewithtuyen) gain more than 430,000 followers in less than a year!
So join the trends or challenges, share behind-the-scenes content of your business, or create tutorial videos. Try new things. The best way to learn how to use TikTok is to experiment with it.
