TikTok vs Instagram Marketing: best platform for your business 

TikTok vs Instagram

It is realistic to say that social media is going to be a more permanent apparatus in everyone’s life, therefore it is going anywhere. 

Since the start of the Covid lockdown, there has been a great deal of growth in the population of social media users across the globe.  

Every day an average of over 1.3 million new users join social media platforms during 2020, so the cumulative number reached almost 4.2 billion worldwide by the beginning of 2021. 

TikTok Vs Instagram Markting
TikTok Vs Instagram

Besides that, since there are plenty of social media channels and platforms to select from, it is complicated to decide which one is best for your business, brand, start-up, enterprise, etc. 

Facebook, Twitter, Instagram, TikTok, and the latest ones such as Bebo and Clubhouse have made the decision quite difficult, of course totally depending on the purposes of your brand or business and also selecting an influencer that you would like to have a partnership with. 

So, let us take a glance at TikTok vs Instagram platforms and discover the best one for your business


Nowadays, the most popular social media platform is Instagram especially when it comes to influencer marketing, but it does not mean IG is the best platform for your brand. 

Each business has greatly different needs, and therefore, this affects your decision about choosing the best platforms.

Instagram Markting

Versatility makes Instagram so popular. It is able to be used for creating and sharing wonderfully quality content, so IG caters to everyone, but it is dependent on your target audience, too. 

Anyway, the content i.e professional-looking photographs as well as short and long-form videos that we see on the mentioned platform is precisely curated on main feeds.
Instagram Stories are the best for showing real-time content is more spontaneous, and also features as Reels and IGTV let influencers expose their creativity and passion for creating content.  

The majority of users on Instagram were between 25 to 34-year-old people, so for employing to the fullest extent of your influencer marketing campaign, it should be along with your brand’s target audience. 

IG platform has its own analytics tools as well, in other words, monitoring metrics and the results of campaigns is straightforward and easy for influencers and businesses.
It is helpful to know how successful a campaign is, and what should be modified for the future. 

Instagram is an excellent social media platform for creating a sense of community and also communicating with followers, so it is an ideal place for influencers to market. 
Engagement and loyal customers are the solutions. 


Well-known since it is able to share short-form videos, which fundamentally provoke laughter and mirth. 

TikTok firstly was only an app for users to publish comedic sketches and lip-syncs and also to partake in viral trends of dancing, however, it is now a hub for plenty of famous social media influencers. 

The likes of Charli and Dixie D’Amelio, Addison Rae, and Holly H, achieved success on this platform and are popular influencers with progressive online careers. 

TikTok Markting

TikTok also gives the users the ability for liking, comments, and sharing, of course, that is all. There are no options for reposting or saving content, Nevertheless, the platform keeps having an impressive 689 million active users per month. 

TikTok has kept rising in popularity Since the beginning of the Covid lockdown in 2020, and in some manner, dominated the social media realm. 

TikTok is well-known due to its virality and unique content, which makes it impressively impactful for influencer marketing

There are plenty of ways for having a partnership with TikTok influencers. It includes starting challenges that will probably go viral, in other words, it is a dead cert way to boost your business, products, or services. 

60% of TikTok’s users are 16 to 24-year-old people, so brands should be attentive about it to see if it gets along with their target audience. 

TikTok also has analytics tools, so that metrics — video views, profile views, information about the followers, etc — can be monitored, which is uniquely advantageous for brands and businesses which seek new Partnerships. 

TikTok vs Instagram 

Both of them provide a totally contrasting experience for their users. Their audiences and contents are different but each of the TikTok and Instagram is excellent for marketing campaigns of the Influencers.

In terms of TikTok vs Instagram, consider which one is best for your brand. 

Edden Campus

I am Edden Campus. The senior and chairman of the Company. I am a 33 years old American. I am a big fan of basketball and American football. I also love nature and go to hiking with my friends on weekends.

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