Top Earning TikTokers
The platform’s money-spinning celebrities cumulatively dragged $55.5 million in 2021 i.e. 200% growth apropos of 2020.
Movies and Films, TV shows and programs, clothing and outfit lines—a Madison Square Garden performance.
During the last year, the earnings of TikTok stars have surged, a part of it has been driven by their efforts to grow their fame beyond TikTok that turned them into celebrities in the first place.
It is exactly the case for the sisters who are on top of the list of the money-spinning TikTokers, Charli and Dixie D’Amelio.
They have been compared to the Kardashian sisters a lot, they have their own Hulu series right now, The D’Amelio Show that had the first public performance in September and was extended for another season two months later too.
After that, Dixie performed at the Garden and nine other venues for the Jingle Ball concert series alongside Ed Sheeran and the Jonas Brothers in December.
The sisters have a profitable brand, Social Tourist, a strategic partnership with Hollister sold at roughly 500 of the retailer’s stores. It helped them earn up to $27.5 million, from $7 million in the last year.
Concurrently, Addison Rae has starred in one of the Netflix movies, just that, and also signed a new multi-film deal with the broadcaster.
Josh Richards was also in a Netflix movie, Under the Stadium Lights, and launched his production company, CrossCheck Studios, a strategic partnership with Mark Wahlberg’s production outfit.
Collectively, the biggest money-making TikTok stars earned $55.5 million in 2021, up 200% from their last paychecks, in 2020.
Although their focus is away from TikTok, much of their earnings come —around 30% to 50%– from sponsored content, where a company pays for advertising their goods on their social media account.
While TikTok has grown to over a billion users across the globe, businesses like Amazon, Louis Vuitton, and McDonald’s have also paid for such ads.
The TikTok stars can get paid around 500.000 dollars just for a single post, but in general, TikTokers earn between $100,000 to $250,00 for each post; the rate has been doubled.
The TikTokers recognize that these advertisers are looking for audiences because they are almost the same age. Top earners on this platform are all under 25.
Another truth about TikTok is that fame and money come and go quickly, consider these three newcomers of this list: Bella Poarch, Avani Gregg, and Kris Collins.
1. Charli D’Amelio
No TikToker is more famous than Charli, she has the app’s largest following (133 million subscribe to her videos) and a lot of business interests.
She has covered the basics like advertising sponsorships from Invisalign, Morphe cosmetics, and a newer one with Dunkin’ Donuts —and then considerably more.
In early 2021, Hollister started its partnership with Charli and her sister Dixie, Social Tourist.
Her targeted audience (i.e. teens) likes the content. Fran Horowitz, the CEO of Hollister’s parent company, has mentioned Social Tourist as a major partner to Hollister’s nearly 10% sales increase over September 2021.
Charli and Dixie also launched a show on Snap, in November. Charli vs. Dixie had 10 short TV episodes. They competed over baking and board games in front of a camera.
2. Dixie D’Amelio
Although Dixie is the older sister, a good deal of her stardom and earnings, including the Hollister, Hulu, and Snap deals, still is dependent on her more popular sister Charli. (As you might know, Dixie has 57 million followers, Charli 133 million.)
In 2021, she released two tracks, “Psycho,” which featured rapper Rubi Rose and hit No. 25 on Billboard’s U.S. pop chart, and “F—kBoy,” borrowing a Gen Z term for a philandering young man.
She also at Christmastime, toured as part of the Jingle Ball concert series, which was a hit in Dallas, Boston, and Chicago.
She has shared not only her family life but also her love life with her fans.
She has plastered Twitter with lovey-dovey exchanges between herself and her boyfriend Noah Beck, he is also a TikTok star, who seems assured to become another sponsorship partner.
3. Addison Rae
Her biggest part of fame in Rae Land was due to her time on Netflix. She played a leading role in “He’s All That”.
In the movie, Rae is a high school student with a social media profile who makes over a nerd for prom. (It is in fact a remake of She’s All That, a Freddie Prinze Jr. flick plotted as a TikTok video.) When He’s All That started in August, it ranked No. 1 on Netflix in 78 countries for a short period of time.
After that, a month later, Netflix also announced a new deal with Rae for numerous movies but did not share any other details.
Apart from Hollywood, Rae has a profitable sponsorship with American Eagle, a top competitor to Hollister, the company backing the D’Amelios. Besides that, she has her Item Beauty line —a partnership with makeup startup Madeby Collective — selling its Lash Snack mascara and some other products at stores like Sephora.
4. Bella Poarch
Poarch earned her stardom in a little bit more than a year. Now, she is ranked third in the list of most-followed TikTokers. She has 87 million subscribers on this platform.
Her fame debuted in August 2020 when she created a silly lip-sync video to “M to B,” a song by a British rapper; the video went viral and became the most-viewed content of TikTok in 2020.
She was born in the Philippines and was raised in Texas. Although she liked to perform and sing in her childhood, her parents did not agree with her being involved in show business.
She served in the U.S. Navy as a helicopter mechanic after high school. Since sponsors cooperate with her, she could have created content to advertise for Google, Prada, and Tinder.
Poarch released her first track that reached rank number 56 on the pop chart of Billboard — indicating what she is going to pursue I’m the future as a musician.